In an attempt to revive its old glory, Sony is now reshaping its focus strategy on profiting areas such as video games, entertainment and camera sensors, instead of looking to television or smartphone market where the competition is generating lower margins of return.
The PlayStation VR headset
According to Sony accessories Canada the PlayStation VR headset, Sony’s first major launch since its strategy disclosure in June, is aimed to bring the company back in the competition along with its ability to test one of the most competitive spaces in the industry. The VR headset is fairly placed as compared to its rivals including Facebook’s Oculus and HTC’s Vive.
A call to its customers
Sony hopes to lure in customers with its more modest price range and is aiming to put out something well deserved to its 40 million existing users of its flagship console. The headset is also designed to into the Playstation 4, rather than requiring new equipment along with other Sony accessories and Sony Parts.
“Sony is well-positioned to build an early lead in the high-end VR headset race,” market researcher IHS Technology said in a report, forecasting sales of 1.4 million units in 2016.
One for the future
Sony is not only aiming at the present market but is also aiming to consolidate itself in the future market. Andrew House Sony’s gaming division chief said he is already in talks with the media production companies to look for opportunities for Sony’s VR headset. House also quoted that the company is aiming for the years in the future and this is the best time to start with it.
Tough competition ahead
With major players like Facebook’s Oculus and HTC’s Vive, the Playstation is going to face a tough challenge in the initial days. The fact gets even more serious when major players like Microsoft, Intel are already eyeing on entering the market in the coming years and the competition is going to only increase for the market.
With so much at stake, the PlayStation VR is aimed to revive as well as help Sony revive its good old day's glory as well as help it consolidate its market value. Whatever may be the aspect of the launch of Sony VR the market is going to become more warmed up and we can always expect a good product in our hands.
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